Our Values

Customer Commitment

We develop positive relationship experiences with our customers that make a difference in their lives.


We provide outstanding products and peerless services that deliver premium value to our customers.


We uphold the highest standards of integrity in all of our actions by abiding to a high moral code.


By working together across boundaries and obstacles, Co-Founders Amr and Karim aim to meet and/or exceed the needs of their customers to help the company win.

Respect for People

We value our people, encourage their improvement and reward their performances.

Positive, Powerful and Impactful Citizenship

We try to leave a positive imprint anywhere we go to elevate the energies around us.

A Will to Win

We display a powerful will to win in the marketplace and in every aspect of our business.

Personal Accountability

We are accountable for delivering on our commitments and promises.